Raices handcrafts

Identity for Raices, a shop from Washington DC. Its founder, Carlota, originally from Ecuador, works with local artisans to export their crafts in a fair and sustainable manner. After a few years of activity, the project needed to take a step forward towards internationalization (e-commerce) and consolidation. That’s why she counted on me to carry out a complete rebranding, redesigning Raices identity and positioning.

Year

2016

Client

Raices